Real-Time Ping/Post

Auction every live call to the highest bidder. TrackDrive's Real-Time Ping/Post engine lets your buyers compete for each call in a live auction. The best bid wins the connection, so you earn the maximum on every lead.

Real-Time Ping/Post Analytics

See exactly how your ping/post traffic is performing. TrackDrive tracks every inbound webhook request in real time — with daily usage and cost so you always know what you're spending and where your volume is coming from.

Break your ping volume down by offer and traffic source to see which campaigns and partners are driving your pings — and double down on what works.

How Ping/Post Works

1. Ping — the moment a lead or call arrives, TrackDrive broadcasts it to every eligible buyer: "Here's a caller — who wants it, and what will you pay?"
2. Bid — buyers respond in real time with an accept/reject and a bid amount, all within the auction's time limit.
3. Post — TrackDrive confirms the winning buyer, assigns a tracking number, and connects the call.

Sellers can shop a single call across many buyers and capture the highest bid before committing — the foundation of every modern lead marketplace.

Why It's a Game-Changer

• Maximize revenue per call — every call sells for what the market will actually pay, not a flat rate.
• Higher fill rates — more buyers competing means fewer unsold calls.
• Concurrent bidding — every eligible buyer is pinged at once, so the auction resolves within the window you set — no sequential dialing.
• Buyer waterfall routing — cascade a call through tiers of buyers in bid and priority order until it connects.

Built-In Marketplace Integrations

Connect dynamic, webhook-based buyers that return a live accept/reject and bid on every ping. TrackDrive ships with response handlers for the major lead marketplaces and compliance providers, including eLocal, Marchex, MediaAlpha, and Jornaya TCPA Guardian — plus a generic Custom handler for any buyer API.

Full Control Over Every Auction

Each ping is matched against your buyers using the same powerful routing controls you use everywhere in TrackDrive:

• Tier and weight priority ordering
• Business hours, daily caps, and concurrency limits
• Token and geo matching (state, zip, vertical, and custom fields)
• Suppression lists and repeat-caller filtering
• TCPA and pre-call compliance checks
• Automatic tracking numbers from your offer or a number pool

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