Available on every TrackDrive account
Open Integrations and click + Install on Google Ads to connect your Google account.
Get Started FreeHow the Google Ads Integration Works
Connect
Link your Google account
Choose Account
Pick a Google Ads client account
Map Offers
Offer to conversion action
Call Finishes
Click ID read from its token
Conversion Reported
Valued at the call revenue
Send the calls your ads drive into Google Ads.
A click on a Google ad carries a click ID to your landing page. When that click ID reaches the call as a token, TrackDrive reports the finished call back to Google Ads, so your campaigns bid on the clicks that turn into revenue.
- Connect your Google account — grant TrackDrive access from the integration page.
- Choose a Google Ads client account — conversions are reported to the client account you select. Manager accounts cannot be selected.
- Map each offer to a conversion action — pick an existing conversion action or create a new one. The click ID is read from the
gclidtoken by default. - Report every finished call — each finished call on a mapped offer that carries a click ID is reported to Google Ads as a conversion, valued at the call's revenue.
What a Google Ads click carries
Sample valuesThese are sample values. Arrive on this page from a Google ad and you will see what your own click carried.
Google click ID gclid |
Cj0KCQjw-SAMPLE-click-id |
|---|---|
Google app click ID (iOS) gbraid |
|
Google web click ID (iOS) wbraid |
|
Source utm_source |
|
Medium utm_medium |
cpc |
Campaign utm_campaign |
final-expense-calls |
Keyword utm_term |
final expense insurance |
Ad variant utm_content |
ad-a |
